Why do you need search engine optimization? |
Every new year Internet based transactions are increasing between 20 - 30%, and up to 60% of e-commerce originates from search engines links. Internet user surveys reporting that almost 85% of customers search and find websites through search engine links! There is a common mistake: optimizing websites for search engines! Website is a total of pages and you can only optimize your site's pages. Often altered pages like home or product pages are difficult to be optimized, you must be very specific and create special pages for the attention of your targeted customer. Be sure to optimize your pages before submitting to search engines. Once indexed it's difficult to edit the changes. Spiders will revisit your page maybe in months! To achieve a good search engine visibility, you may take advantage of pay-per-click (PPC) advertising, or paid inclusion programs (some guarantee a listing in 48 hours) and directory submissions that spiders visit your listed pages in every 48 hours and refresh the content. After a while, when you perform a careful free submission to search engines, your pages will appear next to paid ones and you won't need paid programs anymore. Once in place, your listing will stay as it is, forever. That's the advantage of search engines optimization, it takes longer to establish, but is worth more over the time. What you should do? How to optimize a web page to be search engine friendly? Search Engine friendly Web pages!First I have to point that Directories and Search Engines are not alike, and all Search Engines are not working in the same order. This is a highly sophisticated work and it requires great care, patience, knowledge and experience. This is the reason of why many professional companies offer search engines optimization service with very high charges (from hundreds to thousands of dollars).You can not make all spiders happy, still you should know the common basics and try to please them! Most probably you will hear from here or there, many tricks, easy tactics to spam search engines spiders, and even some tips will produce few results, but for which engine? There is only one common healthy mixture of spider's food! Spider's food!The spider's common favorite mixture is good content with a good coding! That's it! Maybe you have already noticed that I am trying to avoid mentioning search engines name until now. My reason is to inform the essential and not to confuse you in today's bushes, because search engines change and improve their standards every day.When you begin you must aim your Target, and your Target, and your Target... Please remember the essential lesson of advertising: you can not sell everything to everyone! You should select carefully the target consumer group of your products and design your Title, Description and Pages accordingly. How to design your Web pages?Clean, clear and net! I mean, if you really don't need fancy, large pictures, unnecessary scripts, just avoid using them. They will not only slow the loading speed of your pages, but also leave spiders hungry! Because spiders can not read and understand images or scripts. Decide very carefully and utilize the minimum possible. Although graphic design is not our subject, it plays a considerable role on the scene of search engines.Check the loading time of your pages. A good web page must be fully loaded under ~8 seconds on 56K. Pages having long loading time like 20 seconds or more, risk to be not indexed. Even indexed, you will lose many of your visitors when your page loading time exceeds 20 seconds, they will not wait and simply go to your competitors page! Check the market leader's pages or look at famous companies like Microsoft, Amazon... pages, did you see any large picture or jumping, bouncing, dancing words? If possible reduce the size and colors of your pictures, instead of scripts try to find plain solutions or import the scripts from external pages. Provide your page fast loading and clean the spider's way towards content, text. Search Engine Optimization?As I said above, aim your target carefully. If you are in a niche market and you have competition of a few thousand of sites, you may consider yourself quite lucky! Still hard work but you may find the chance to rank your page between first 30 more possibly. When you are in a large market and have to scratch for a place in several hundred thousands web pages, maybe it's better to ask professional help.On the spider's view your page has two parts: Head and Body. Head is the place for codes and body is the place of text, words. In the <head>...</head> section, beside of the others, you have three main codes or meta tags: The Title, The Keywords and The Description. I suppose you have a clear picture of your target market and selected good keywords that you believe your potential customers will search with. Proper Meta Tags!Title is the most important tag of your page. It's the name or the first headline of your advertising! Most of search engines will index the title as the name of your page and as it is. Therefore be sure to include your important keywords or phrases in the title. Some engines are limited the title for less than 70 characters, better to check your favorite engine's rules. You will find best advice in our Special SEO Report.Keywords must be placed under the title and as close to the top of the page as possible. Research 50-100 keywords people would search in the search engines to find your page and refine this list to your 20 best keywords or keyword phrases. Avoid using irrelevant words, more than 750 characters and replay of the same word more than 3 times. You will find best advice of using keywords in our Special SEO Report. Description is the other vital tag of your page. If the title is the headline of your ad, the description is the body and must compel clicks to your page, and your keywords need to be included to please the spiders. Some engines limit the description under 150 characters, again check the rules of your favorite search engines. You will find best description advice in our Special SEO Report. Other vital details & tags to improve search engine ranking.Quality Content: Provide a text of 250 to 300 words targeted to your visitors. Place your most important keywords particularly in the first paragraph. Be careful not to overstuff keywords and avoid strange copies.Keyword Density: Is the ratio of keywords on your page content to non-keywords. For example, if you have 100 words on your page and 5 of those words are "engine" or "engines" then you will get a keyword density of 5% of your text for the word "engine". Try to aim for a keyword density on your site from 3-20%. This will give you a good ranking. Keywords in your Domain Name: Try to include one of your keywords or a keyword phrase in your domain name. For example: www.rent_good_car.com for Rent-a-car Company. This may also help people to memorize your web site name. Header Tags: Search engines tend to place emphasis on the header tags, so make sure you have your H1 tag at the top of your web page. Use the other header tags (H2, H3, H4) in your web copy. Comment Tags: These are mostly used by web designers. Write a sentence using some of your most important keywords and place it in a comment tag. Image Alt Tags: When people surf the Web with the graphics turned off and placing alt tags in the html code of your images enables them to see the description of that image. You may include keywords in the alt tags but beware of unrelated words to the image, you'll risk to be banned for keyword stuffing. Image File Names: You can use your keywords to name your image files. This will increase the spiders interest towards your page. Page Link Names: Name your page links by keywords. Broken Links: You will not be listed if your site has broken links. Make sure you do a link check before submit your site. Reciprocal Links: Search engines place high relevancy on links to your site for a good ranking. Create a links page that includes links to sites with similar content. Cross Linking: If you have multiple sites, cross link all your sites and include a description for each link. You will profit from the above strategies and many others from our Special SEO Report to increase the flow of traffic towards your web pages. How to guarantee your success?You can easily guarantee your top 30 (many times in top 10) ranking by ordering our fully featured SEO (Search Engines Optimization) Report specially prepared for your page after inspected by our experts. Upon your application we will check your page and decide to take the responsibility or not! Until our acceptance of the task you don't have to pay anything, and you are free to change your mind before you realize the payment.If our resolution is positive, we'll issue a detailed, extensive and comprehensible report of what and why you should change and how to realize those changes in your page, with our full refund guarantee of your payment. You will receive our written refund guarantee which clearly states that upon you have realized our proposals, your web page will be indexed in a given time, at least in top 30 positions. If not your payment will be refunded immediately. Upon your receipt of the above guarantee, you will be asked to pay only 49$. You will select your preferred payment method from Online Credit Card payment by Secure ClickBank Order Form, or by Bank Check, or simply by Bank Wire Transfer. It's a low price, not hundreds or thousands of dollars that other companies are charging for the same task, don't waste your days in the hope to be discovered one day, let us do the work for you! Don't delay your success any more! Call today! Inform us the URL of your page by Email to support with "Subject: Request of SEO Report" or send a Fax to: +1 309 218 42 29 |
